With a tactic like this, you can achieve more “touches” with that frustratingly high percentage of your audience that tends to only browse instead of buy. One strategy called retargeting is often implemented by marketers to place ads in front of people who’ve visited a website but haven’t clicked through to make any purchases. This gives your social media followers multiple “touches” without writing new articles.Īgain, just take one of your older articles and repost it….simple and easy. Great tip and easy to implement is to repost older articles from your website or blog. You can draw them into your website once, then continually remind them of your existence later on. Social media is a fantastic place to get more “touches” to prospective clients. Will your message be meaningful? ….or a spammy sales pitch? 5 Easy Ways To Sell Without Being Pushy Or Obnoxious Let’s be clear, not all touches are created equal. Today, without a clearly-defined marketing strategy to map out how you’ll touch that prospect at least 7 times, your odds of success are pretty slim. In fact, today you might need more than those 7 times just to be heard above all the clutter that’s in people’s News feeds. Studio bosses discovered that a certain amount of advertising and promotion was required to compel someone to see one of their movies. The Marketing Rule of 7 states that “a prospect needs to “hear” your message at least 7 times before they’ll take action to buy that product or service.” It’s a marketing maxim developed by the movie industry in the 1930s. Unfortunately, you’re one of thousands who are vying for your customers attention. It’s been proven over and over that the more positive contact you have with customers, the easier it is to develop and sustain relationships and ultimately, close more sales. Just remember “The Rule Of Seven”: “The marketing rule of seven states that a marketer must “touch” a prospect seven times before they’ll take the desired action.” The Rule Of Seven: How Social Media Crushes Old School Marketing It’s important to restate the Seven Rules Of Marketing. Or you may need to approach them 7 different time to get the response your looking for. If you can sum all their issues with 7 good answers, most of the time you will have them giving you positive responses to your offer or product. Yes it may take 7 different “touches” but what I’m saying is that during a single visit, give them 7 answers, demonstrations or solutions to your customers desires, needs or wants.ħ is the magic number. Now if your thinking that you must reproach them 7 times, that simply is not what I’m implying. Or if your presenting your product to a new customer, Rule 7 states that you must touch them 7 times in such a way as to get to purchase your product. You need to make sure that your readership is seeing you in more places than just one. This means that you need to do more than simply get traffic to your website. “The marketing rule of seven states that a marketer must “touch” a prospect seven times before they’ll take the desired action.”
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